mengwong (mengwong) wrote,

What body typeface do For Dummies books use?

Being a font nerd, I like to know the names of the typefaces I'm reading. Yesterday, for instance, I was handed a book by Inga Muscio, and before I could read the text I had to first identify the font. (It's Veljovic, which is funny, because I would have expected the book to be set in type designed by a female type designer, like Gudrun Zapf von Hesse, or maybe Carol Twombly.)

So today I was reading CSS Web Design For Dummies, and it was driving me crazy. Not because the author is hilariously uncultured (Yes, he says, anytime you interact with a computer, you're programming, so CSS and HTML really is programming, but scripting, man, that stuff, that's the real deal – scripting is hardcore programming), but because I couldn't name the type.

It had a most distinctive g.

I racked my brain. I Googled. (I mean, I searched Google. Sorry about the trademark dilution there.) But Google did not know what typeface it was. I had seen that g before somewhere! I just did not know where.

Eventually it dawned on me that it was the New York Times's new headline font. Well, actually, to be precise, it was a poor cousin: ITC Cheltenham suffers the same exaggerated x-height as, say, ITC Garamond. Detailed acerbic commentary on this travesty may be found in Bringhurst p 231.

Anyway. Now Google knows, and if you reached this post by searching for "for dummies" typeface, please post a comment so I know my obsession is shared by at least one other person.
Tags: cheltenham, font, for dummies, nytimes, typeface, typography

  • Post a new comment


    default userpic

    Your reply will be screened

    Your IP address will be recorded 

    When you submit the form an invisible reCAPTCHA check will be performed.
    You must follow the Privacy Policy and Google Terms of use.